Strategic Marketing and Sales Consulting
Over 30 years, James Cashmore has built a reputation for being able to solve a variety of complex sales and marketing challenges faced by organisations that sell their services to other businesses.
Strategic Marketing Reviews
If your organisation is looking to review its strategic marketing function and work through new and innovative ways to generate leads, improve overall marketing team performance or review, and make suggestions to improve, current marketing campaign performance, James can help.
Arrange a confidential discussion with James to improve your Strategic Marketing function.
Sales Process Analysis
Many organisations struggle to build a sales process that unlocks the full potential of their sales capabilities. Having studied and reviewed the performance of hundreds of sales processes, James is able to quickly identify gaps and friction areas that may be inhibiting the full realisation of sales potential.
Some of the industries that James has considerable experience working across include all types of IT and general technology including SaaS, IT managed services, IT security, ERP, professional consulting, telecommunications, logistics, manufacturing, finance, insurance and more.
Arrange a confidential discussion about your organisation’s requirement to improve its sales process.
Sales Recruitment
If your organisation is looking to recruit high performing salespeople, James is available to help with the assessment and interviewing of potential candidates for shortlisting, or to be part of the final stages of selecting the right salesperson to join your team.
James’ experience will help to save time to recruit the right salespeople and minimise the risks of employing a salesperson that may fall short of meeting organisational expectations.
Arrange a confidential discussion about your organisation’s requirement to recruit better salespeople.
Sales Proposal Assessment
Over many years, James has reviewed and developed sales proposals that are proven to work across all industry types and for all types of B2B buyers. If you are looking to strategically review your sales proposals and assess ways that information presented to buyers can be more engaging and lead to quicker decisions, you can arrange a confidential discussion with James by clicking the button below.
Sales Material and Case Studies
Developing engaging marketing and sales content is critical for all B2B organisations that are looking to engage senior decision makers and influencers through their buying journeys. James can work with your team to assess current sales support documents and make suggestions about ways to improve the way they are presented to market.
Over 30 years, James has developed innovative and engaging ways of producing content for businesses of all sizes and across all industry sectors. Click the button below to arrange a confidential scoping session with James.
Digital Messaging Asset Improvement
With digital communication forming a critical way of engaging buyers, organisations need to ensure their emails, SMS’, LinkedIn posts, landing pages and website content can convert traffic into quality leads quickly.
Having personally been involved in the delivery of over 2,000 successful marketing campaigns, James brings a unique perspective into ways that content should be developed and executed across different marketing channels.
Click the button below for a confidential discussion about ways that your organisation can improve the messaging it delivers to market.
Marketing Automation Journeys
If your organisation is using marketing automation platforms like HubSpot, Marketo, Exact Target, Eloqua, or Constant Contact, you no doubt understand how difficult it can be to map out and create automation journeys that will engage your target audience in ways that will lead to better marketing performance.
James has over 13 years’ experience in building out marketing automation journeys and can work with your marketing team to develop customised campaigns. For a confidential discussion about ways that James can assist your organisation, click the button below.
CRM Analysis and Recommendations
Competitor Analysis and Market Intelligence
Understanding who your competitors are, solutions they are providing to market and how your solutions, sales process, and pricing compares in market are all factors in making sure you can maximise revenue opportunities and advance your company’s position.
James has access to a network of specialists that can evaluate, analyse and report back on competitor performance across key areas of interest. Reports generated provide critical market intelligence that can be used to increase profitability, bridge gaps in pricing and solutions.
If you are interested to better understand what your competitors are doing in market, click the button below for a confidential discussion.
Strategic Surveys
James has considerable expertise in mapping out and creating strategic surveys that help gain intelligence across departments as well as to internal and external executive stakeholders. Understanding market sentiments can often safe considerable time, effort, and resources in the development of products, solutions, and refinement of services.
If you would like to conduct qualitative and quantitative research into key areas of strategic focus, please get in touch with James here for a confidential scoping session to discuss your specific areas of interest.
Executive Event Consulting
If you are looking to run executive events online or in-person, James can assist with topics, venues, and formats to ensure your team are maximising the time and engagement of the audiences being targeted. He can also suggest innovative ways of driving registrations and establishing reminder journeys that will maximise attendance.
Having run over 300 events for organisations of all sizes, James’ experience will help to ensure your next event runs smoothly and will deliver the outcomes of your sales, marketing, and executive teams.
For a confidential discussion about ways to get more from the events being considered, click the button below to arrange a time with James.
Talk to James about improving your business.
With more than 30 years of sales and marketing experience and over 2000 strategy sessions, James has the skills and knowledge to help you transform your business.
